When Star Wars: A New Hope first hit theaters on May 25, 1977, an icon was born. In the 40 years since the film made its debut, and with more stories being told, the brand has cemented its status as a cornerstone of our pop culture for multiple generations.
In the lead up to Star Wars: The Last Jedi, Samsung has just released a pair of Star Wars edition POWERbot™ vacuums. Available in both Stormtrooper and Darth Vader models, these vacuums play sound effects while they clean and can be purchased at Samsung.com/StarWars.
There is an enduring obsession to the Star Wars movies, one that gets passed down through families like a beloved heirloom. There are fans who use Star Wars to stay connected to their relatives, fans eager to introduce the stories to their own children, and those who credit Star Wars with inspiring and amazing moments in their lives.
In honor of the power of Star Wars and the release of Samsung’s new Star Wars robot vacuums, we take a look at what it means to love these movies — and all the gear and gadgets that go along with them.
Passing down the family tradition
When market researcher Jim Jacobs was a teenager, he worked a part-time job at a West Coast Video in Philadelphia near where he grew up. Each employee could choose which movies to show within the store, and when it was his turn, he always chose Star Wars.
“We wore out the tapes we played them so much,” Jacobs says.
The first time he saw Star Wars, Jacobs was about 5 or 6 years old. His parents took him to the drive-in, where he watched the tale of Luke Skywalker, Han Solo, and Princess Leia up on the silver screen.
“It was the most unbelievable movie I had ever seen,” he says.
Now that he has children of his own, Jacobs is eager to pass along his love for the movies. Lucky for him, his kids are on board and enjoy all things Star Wars. For a recent Halloween, Jacobs even dressed up as a Stormtrooper to take his kids trick-or-treating.
He says he loves the movies because “it’s a classic underdog story about good vs. evil.”
There was something about Luke Skywalker — a farm boy who saves the galaxy — that Jacobs could identify with.
“The fact that he could overcome so many difficult moments and then be a champion is the classic personal development story,” Jacobs says.
“Where you start is not where you finish.”
Where it all began
“Without Star Wars, I don’t know if I would be here,” says Jessi Molohon, a communications professional from Houston.
Molohon’s parents went to see the first Star Wars movie in the theaters when they were dating. From there it became something her father passed down, introducing her to the movies when she was a kid.
In fact, there were more than a few Halloweens where Molohon dressed up as Princess Leia, complete with the iconic hair. Although she says that if she were a kid now, Rey would be her costume of choice.
A better role model
New York City resident Mariana Leung, who works in fashion and design, can almost trace the start of her career back to the Star Wars release.
“As I got older, I appreciated more of the visual designs that went into [the movies], especially the effects and costume design on top of the story,” she says.
“I love that you can see a lot of historic and ethnic influences in the design of the costumes. It’s interesting to see that fused into these films.”
Leung is selective about the Star Wars merchandise she incorporates into her home. For her, it’s all about the design.
“These [vacuums] have a really great, sleek design,” she says.
“The design of it is so elegant that it seamlessly works with other tech in your home.”
But it’s not just a love for aesthetics that draws Leung to the Star Wars movies. Growing up, she also found a valuable role model in the films.
Leung says she has always loved Princess Leia — and what she represented.
“She’s a character who is really regal and strong. She didn’t follow the one-dimensional romantic lead. She had her own story, her own fight, and that’s what took precedence over everything else,” Leung says.