Do you hear how insane you sound? I can’t make any promises. Don’t call me, I’ll call you. If these are phrases you say (or want to say) on the daily, you can project that sentiment to the world with Incipio’s new collection of iPhone cases.
The mobile accessories retailer manufactures iPhone cases for trendy fashion brands such as Rebecca Minkoff and Kate Spade and collaborates with graphic designers like Joy Cho of Oh, Joy! on exclusive collections. Their latest collaboration with New York artist Baron Von Fancy (a pseudonym, obvi) fits perfectly into their wheelhouse of playful-but-pretty designs.
New Yorkers may recognize Gordon Stevenson aka Baron Von Fancy’s signature font from his endlessly Instagrammable billboards around town. He’s know for irreverent, tongue-in-cheek phrases (that conveniently lend themselves
incredibly well to licensing deals.)
This isn’t the first time Stevenson has collaborated with a brand. In fact, the name Baron Von Fancy was conceived as a brand name to distinguish his commercial efforts from artistic ones, according to a 2014 interview with Vanity Fair. In the three years since that article was published, Baron Von Fancy designs have shown up on t-shirts, sneakers, and even business cards.
The collaboration with Incipio is the latest commercial product from Baron Von Fancy, which he announced on Twitter on December 7 (Baron Von Fancy only ever tweets in all caps.) The cases are clear plastic with one of five quirky, vaguely phone-themed phrases in rainbow metallic lettering, available for every iPhone between 6 and X.
Millennials are especially prone to expressing their personalities through phone cases, and these might just be the most millennial cases out there. They’re irreverent, self-referential, and have a distinct #aesthetic, fitting right in with those oh-so-carefully curated lives.