Despite doomsayers predicting the Apple Watch would fail, it seems Pharrell Williams actually set a trend in motion when he agreed to rock that pink Apple Watch on TV. According to CNN Money, the sleek device’s debut on April 24 easily beat the company’s other “new category debuts,” including the iPod and iPhone.
Citing a recent Global Equities Research report, CNN points out that Apple shipped 125,000 thousand iPods in its first quarter of availability in 2001. Six years later when the iPhone came out, Apple sold 1.1 million units. Compare that with the number of Apple Watches expected to be delivered by the end of the quarter, which is somewhere around 5 million.
Demand for the Watch is only expected to strengthen, Trip Chowdhry, managing director of Global Equities Research, told the site. “Each week at least one existing Apple Watch owner is showing their Apple Watch to about 15 to 20 people.” Not bad for the company’s first new consumer product since Steve Jobs passed away.